Rachelle heads up Ausfilm’s Marketing and Business Development team. Her role includes developing strategies and marketing campaigns to promote all that Australia can offer international filmmakers. This includes researching the global market and working with Ausfilm’s CEO, EVP of International Production and Head of Policy & Research in devising marketing and sales strategies, communications and advertising campaigns, sponsorships, government partnerships and client liaison in local and global screen industry markets.
Rachelle’s Business Development role entails regular liaison and communication with Ausfilm’s membership of leading film, television, post-production and visual effects companies. She is also responsible for identifying and securing new businesses into the Ausfilm membership.
Rachelle manages partnership arrangements with Australia’s federal and state screen agencies and government stakeholders including the Department of Communications and the Arts in Australia or Australian embassies or consulates across international territories. Any media enquiries, Ausfilm events, advertising on Ausfilm’s website, sponsorship or membership enquiries can be answered by Rachelle.
Rachelle is also a Hatha yoga teacher at Dancing Warrior Yoga in Sydney.